Posts Tagged ‘social sales’

Social Selling: When Does Research Go Too Far?

If you’re reading this breathing, you’ve heard of social selling. It’s the topic of endless blog articles, LinkedIn group discussions, and heated professional debates. The exact definition is different depending on which “guru” you follow. It floats around somewhere between (1)¬†researching a lead before reaching out to them and (2)¬†using social media channels (LinkedIn, Twitter,…

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