What Does Your Ideal Client Look Like?

Tonight I got the chance to present to a group of ambitious young marketers at the Online Marketing Fresno Meetup. Below is a copy of the slides I used to present my message.


I spoke about how much good it can do your business to build an ideal client profile.


This is one of the most overlooked steps in building a strong sales and marketing strategy. We all think we know who our ideal client is, but most of us haven’t actually written out a definition. We don’t keep it in our mind when we’re designing our campaigns (marketing or sales), which means at some point we’re wasting our time and resources chasing unqualified buyers.


Check out the slides and be sure to contact me if you need some help figuring out your own profile.



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