sales

Sell Like You Market & Market Like You Sell

While studying English at BYU, I got a unique chance to work with the test preparation department doing sales and marketing. It was there that I learned how exciting it can be to increase sales and help more people.   Back then I didn’t see a clear distinction between marketing and sales. One was always…

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How to Sell a Losing Product

You don’t sell the world’s best product or service. Well, maybe you do, but let’s pretend you don’t. Let’s say your product is lagging behind three others in your same market. So how are you going to sell anything? How can you possibly hope to position yourself against better products? At some point (IRL) you…

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The MacGyver Sales Rep Myth

I grew up in the 90’s and caught the tail end of the MacGyver show just as it was wrapping up its final season. In one episode I still remember, MacGyver made a functioning airplane from random parts in an old garage. I loved it. If you haven’t seen the show, Angus MacGyver was a…

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The 10-Point Sales Success Checklist

Every time I meet with a prospective client, I have the same questions. When we decide that the fit is right and we work together, I take those questions and dive deeper.   These ten points are the exact checklist that I go through to help my clients sell more. They’re somewhere to start from…

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What Does Your Ideal Client Look Like?

Tonight I got the chance to present to a group of ambitious young marketers at the Online Marketing Fresno Meetup. Below is a copy of the slides I used to present my message.   I spoke about how much good it can do your business to build an ideal client profile.   This is one…

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Your Content Isn’t Nearly As Important As You Think

*This article originally appeared on my LinkedIn blog* Great content is no substitute for great products. I’ve worked with companies whose products didn’t fit the markets they were trying to serve.No matter how beautifully I crated an email, the best we could produce in terms of sales opportunity was usually one of two kinds of…

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